Bachelor's Program Review

Arizona State University Digital Immersion Online Bachelor of Science in Artificial Intelligence in Business

B.S. program at Arizona State University Digital Immersion in Scottsdale, AZ, fully online. It ranks 9 of 14 online bachelor's programs in our methodology.

Online Program Score

81.7

Ranks 9 of 14 at this level

Credits

120

Semester credits

Format

Fully Online

Verdict

Our Verdict on the B.S.

This is a business-school bachelor's that teaches you to apply AI at work, not to build models from scratch. It fits you best if you want to manage, sell or run operations around AI tools, and it fits poorly if you want to become a machine learning engineer.

Arizona State University offers the Online Bachelor of Science in Artificial Intelligence in Business through ASU Online. The W. P. Carey School of Business runs it, which tells you most about what to expect. The degree sits inside a business school, so the focus is on using AI to solve business problems rather than on the computer science underneath it.

It is a 120-credit degree, and classes run 7.5 weeks each. ASU is a public research university, and the program is delivered fully online. For a student who wants a recognizable public university name, an online format and a business angle on AI, that combination is hard to find at the bachelor's level.

Online

7.5-Week Terms and Start Dates

The program is fully online and uses 7.5-week classes. Short classes move quickly. Each class demands steady work every week, and a missed week is harder to recover than in a full semester.

Ask what a typical week looks like, how much of it is recorded lecture versus group work, and whether any exams must be proctored.

Terms
7.5-week classes (44 classes in total)

Source: asuonline.asu.edu (format and schedule), verified September 30, 2026

Fit

Who Should Apply, and Who Should Not

Who It Fits

  • You want a business degree with AI built in, and you see yourself in marketing, operations, analytics, consulting or management rather than in a research lab.
  • You work full time and want classes in short blocks, since 7.5 weeks is a manageable stretch to commit to a course.
  • You prefer a large public university with an established online division over a small school that launched an AI program recently.

Who Should Skip It

  • You want to write and train machine learning models for a living. A computer science or dedicated AI bachelor's from a technical college will give you more programming depth.
  • You plan to go straight into a research-heavy graduate program in machine learning, where a stronger math and coding foundation matters more than business coursework.

Curriculum

Curriculum

The program page gives the total as 120 credit hours and lists the class length as 7.5 weeks.

Because the W. P. Carey School of Business houses the degree, expect business foundations such as accounting, marketing and management to sit alongside the AI work. When you request the degree plan, check how many courses involve hands-on work with data and AI tools, and how many are business theory.

That ratio tells you whether this is closer to a business degree with AI topics or an AI degree with business context.

Standout Features

  • Hands-on work with tools such as OpenAI and Amazon Web Services
  • Two capstone courses building AI solutions for real-world problems
Capstone
Two capstone courses where students design, develop and implement AI solutions for real-world problems.

Source: asuonline.asu.edu (curriculum and experience), verified September 30, 2026

Cost

Tuition and Fees

ASU does not print a tuition total on the program page. The school calculates it with its Tuition and Time Estimator, and the result depends on your residency, your course load and the credits you bring in.

Run the estimator with your real situation before you decide. Enter the credits you expect to transfer, because on a 120-credit degree each course you skip is a large saving. Then ask your advisor whether the quote includes fees and any technology or program charges, since those can change the final total.

Credits Required
120 credits
Military Benefits
Military Tuition Assistance for eligible active duty members of the Army, Navy, Marines, Air Force and Coast Guard; GI Bill for veterans and military dependents.

Source: asuonline.asu.edu (cost and aid), verified September 30, 2026

Credentials

Accreditation and Where It Leads

You would earn a Bachelor of Science (B.S.) in Artificial Intelligence in Business. The degree comes from a public research university,. Its business-school home points the credential toward business and analyst roles.

Ask the school which accreditations cover the business school and the degree, since employers in business fields often check for those.

Where this degree can lead: Data Scientist Jobs, Jobs You Can Get With an AI Degree.

Score

Where It Loses Points

Each factor is scored 0 to 10 against other online bachelor's programs. The weights are the same for every program, and the overall score is relative to the top online bachelor's program, which scores 100.

  • Online Flexibility20% of score 7 / 10

    Fully online, 7.5-week terms

  • Program Depth10% of score 2 / 10
  • Track Record15% of score 5.9 / 10

    58 Bachelor's completions a year in this field (IPEDS)

Online Program Score 81.7 / 100

Darker bars mean stronger factor scores. Every bar also shows its number.

The full rubric is on the methodology page.

Trade-Offs

Drawbacks to Weigh

  • Tuition is not printed on the page, so you cannot compare the price against other bachelor's programs until you run the estimator.
  • The business focus means less programming and math than a computer science degree, which can limit you if you later want technical AI roles.
  • Seven and a half weeks per class is fast, and falling behind early can cost you the whole course.
  • Our review of this program has medium confidence, because several details such as pricing and live-session requirements are not printed on the page.

Before You Apply

Questions to Ask Arizona State University Digital Immersion Before You Apply

  • What does the estimator return for my residency, course load and transfer credits, and which fees are not included in that number?
  • How many of the 120 credits can I transfer in, and does ASU accept credit for prior work or military training?
  • Which courses in the degree involve building or testing AI systems, and which are business foundations?
  • Do classes meet at set times or run on my own schedule, and are any exams proctored?
  • When are the start dates, and when does the next one begin?
  • What kind of roles do graduates of this specific program take, and can the school show me examples?

School

About Arizona State University Digital Immersion

Public research university. The online bachelor's is offered through ASU Online by the W. P. Carey School of Business.

Degree
B.S., Bachelor's
School
Arizona State University Digital Immersion, Scottsdale, AZ
Institution Type
Public
Delivery
Fully Online

Source: asuonline.asu.edu (program and school), verified September 30, 2026

Admit Rate
67%
Total Enrollment
72,994
Bachelor's Completions a Year in This Field
58
Campus Setting
City

Source: nces.ed.gov (school data from ipeds), verified September 30, 2026

Rankings

Rankings This Program Appears In

Rank is the program's position among the online programs on that list at its degree level.

Compare

Online Bachelor's Programs With Similar Scores

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Frequently Asked Questions

Is Arizona State University Digital Immersion's Online Bachelor of Science in Artificial Intelligence in Business a Good Program?

Is ASU's AI in Business Degree Fully Online?

How Long Does the Online AI in Business Degree Take?

How Much Does ASU's Online AI Bachelor's Cost?

Is This a Computer Science Degree?

Sources

All sources retrieved .